Flux Apartments
Client: Roers Companies
FLUX: In a constant state of motion and change.
FLUX offers young professionals a dynamic work/play lifestyle in downtown Des Moines. It is strategically located to access the city's best cultural and professional opportunities.
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To make FLUX the top living choice for young professionals in Des Moines’ finance district. We prioritize showcasing the upscale amenities and community-driven urban lifestyle. Our messaging reflects a sense of exclusivity, energy, and vibrancy.
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Young, career-minded professionals ages 23-29.
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To have 50% leased by building completion date. Result: 70% leased
Mood Board
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