Spring & Summer Campaigns
Coolibar: UPF 50+ Sun Protection You Wear
Coolibar runs four 8-week marketing campaigns between February and August, starting with our Spring Merch Drop-through and two Summer Drops. The team organizes products into weekly color stories and mini-themes. All the ideas are incorporated into an "asset kit" shared and utilized company-wide. Each launch includes 200+ digital assets and four seasonal 48-page catalogs with a 2% conversion, generating $6M in sales.
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To create a cohesive campaign showcasing a consistent newness story across all channels. Pre-approved headlines and preset colors for various channels improve efficiency and consistency, fostering trust and collaboration, company-wide.
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Multiple merchandise drops throughout the season boost excitement and brand awareness. Revenue increases by showing customers how to mix and match items to keep their wardrobes fresh and exciting.
Spring Drop: The Right Mix
Produced and art-directed during our Spring location shoot in La Jolla, this video is used as prospecting and retargeting spots seen worldwide.
.15-second video was sent as a retargeting ad that generated $556k in total revenue
Creative Director: Elizabeth Mullen | Videographer: Dan Dixon | Copywriter: Madeline Glaser | Video Editor: Bertram Cambridge
Revenue: $15,186
National Geographic Traveller magazine
Creative Director: Elizabeth Mullen | Art Director: Salomé Castro | Photographer: Cheyenne Ellis
Summer Drops: Paradise Calling
Produced and art-directed during our Summer location shoot in Miami, this video is used as prospecting and retargeting spots seen worldwide.
Creative Director: Elizabeth Mullen | Videographer: Carlos Rojas | Video Editor: Bertram Cambridge
Revenue: $72,081
Revenue: $22,821
Revenue: $38,454
Revenue: $23,372
Creative Director: Elizabeth Mullen | Copywriter: Madeline Glaser | Lifestyle Photographer: Cheyenne Ellis | Studio Photographer: Chad Novak