University of Minnesota Alumni Association
Annual Giving Campaign
Donations are the lifeblood of universities, driving innovation, elevating rankings, and transforming students' lives through scholarships and cutting-edge research opportunities. But they're more than just financial contributions; they are a part of a larger story.
-
To leverage both direct mail and social media campaigns, we use the power of storytelling as a compelling tactic to inspire financial support by forging a connection between alumni and their alma mater, demonstrating the enduring impact of education.
-
Our mission was to infuse this theme into our annual giving materials, targeting three distinct groups: current students, alumni, and lapsed alumni members.
-
Through these narratives, we aimed to promote our institution's continued success, transformation, and growth and strengthen the enduring bonds that unite generations of learners within our university community.
Guthrie Theater
Acquisition & Membership Upgrade & Lapsed, Campaign
This mailer proudly announces that the Guthrie has secured a $1 million grant from the Andrew W. Mellon Foundation, earmarked for the transformation of our ninth floor into a vibrant 'theatrical hub.'
-
To engage current, lapsed, and prospective theater enthusiasts by conveying Guthrie’s commitment to addressing pressing societal issues, fostering interactive dialogues with our audience, and creating a platform that embraces diverse perspectives, ideas, and performances.
-
To broaden Guthrie’s audience base and foster inclusivity, offering an affordable ticket price of $9 ensures that accessibility and inclusivity are extended to all communities.
